Advertir, Inc.

Advertir, Inc. is a full service marketing and advertising company located in the Rio Grande Valley of Texas. Founded in 1978, Advertir provides clients with communications to meet their needs in the areas of marketing, advertising, public relations, promotions, direct marketing and the newest online and text marketing. Clients that use the varied services of Advertir have come to rely on the company's breadth of experience in not only the entire RGV, but throughout the State of Texas.

Planning

It has been said that all important knowledge work begins with the end in mind... so should marketing. Planning starts with thoughtful answers to four critical questions:

• Where are we now?
• How did we get where we are now?
• Where do we want and reasonably expect to go?
• How do we get there?

Advertir follows the practice of building a strong plan by developing a deep understanding, with the client, of the current situation and opportunities. The marketing plan sets for the specific business: goals, actions and potential budget elements.

Creative

Creative is an expression of the personality of a product or service. It contains a statement of what you stand for - THEME - and a call to action through both rational, and more importantly, emotional motivation. The tool that Advertir uses to focus on these issues is a CREATIVE WORK PLAN. The development of the plan involves more thoughtful answers to critical questions. We look for unique selling propositions and that magic ingredient that makes products and services sell.

Media Buying

Public relations involves creating aroundness of a product or service. Consumers are motivated by more than just advertising. Being involved in the public can present products and services in a less competitive and intrusive manner. Public relations can also create an abundance of goodwill for a product or service. Like all good marketing, it must start with a plan and a budget.

Publicity

Effective use of publicity is an appropriate method to stretch paid advertising schedules and draw attention to a product or service in a news environment. Again, publicity adds to the aroundness of any product or service.

Promotion

A great method of marketing to heighten sales activities to a fevered pitch is through the use of promotions. They create an urgent call to action and provide alternative motivation to act.

Direct Marketing

Direct Marketing is a method of marketing that motivates people to take action. This is a trackable direct response strategy that is includes, but is not limited to mail, marriage mail, couponing, e-mail, text messaging, blogging and telemarketing.

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