BELTRAME LEFFLER
In April of 1999, an agency Partner and Senior Art Director left the big agency environment to establish a true brand and image building boutique, specializing in strategic planning, and quality creative execution.
Today, we are true to our foundation. From helping clients realize their unique position in the marketplace to developing materials that strikingly reflect their brand image, Beltrame Leffler remains true to providing the benefits of brand communications.
Mike Beltrame
Mike is a founding partner of Beltrame Leffler Advertising. Prior to his work at MZD, Mike began his career in advertising at Compton Advertising - NY. He then spent 4 years in management at the American Association of Advertising Agencies (AAAA) - NY.
K.C. Leffler
K.C., also a founding partner of Beltrame Leffler Advertising, has art directed, written and supervised production on web, print, broadcast and outdoor materials for a variety of clients including Coca-Cola, the Hoosier Lottery, Indiana Respect-Sex Can Wait (Im Worth It), Ford Motor Company, and The Children's Museum of Indianapolis.
Approach
Beltrame Leffler is founded on the belief that every good company deserves a unique brand with a distinct advantage over competitors. For every product or service, there are drivers which will influence customer decision making. Those drivers may be based on a functional, emotional or
social benefit.
For every brand, there is a promise to be made. Our responsibility is to see that this brand promise is carefully and consistently reflected in the language, tone and visuals of everything we do. We believe that successful brand communications will not only increase preference but also build brand loyalty.
Philosophy
Philosophy is such a "heavy" word. Simply put, we are here for your business; honest, hard-working, creative individuals with a lot of real-world business experience are "for hire." By project or for the long haul, our philosophy is one that delivers what you expect when you expect it, and sometimes what you don't expect.
On time, on budget and above all - on strategy. If we have a philosophy, that's it.
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