Bluezoom
It's bonding, not branding.
It's draw in, not exhaust.
It's distinguished, not recognized.
It's clarity, not complexity.
The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
This is very true - and very, very textbook. So what happens when branding achieves textbook status? Branding is no longer the new idea, and it's not the upper hand. It's a given, a prerequisite, the entry fee. Everyone's doing it, and many are doing it well.
To go beyond distinction into true advantage, you have to take it deeper: reaching people not only where they think, but where they love, desire, seek out and don't settle. That's where you want to be. Put simply: To really matter, you need to reach people where it matters the most. You need to do more than brand, you need to bond. And that's where we come in.
Liz founded Bluezoom in 1992 and has more than 25 years of comprehensive concept development and design experience for a wide variety of clients. Liz's versatile skill set began in the dark ages when she used hot type and rubber cement to meticulously craft her mechanicals (by the light of her oil lamp).
Her relentless pursuit of "there's gotta be more to life than this" led her further into the world of advertising where she transitioned from design and art direction into account management, and eventually into the role of Vice President for a full-service advertising agency in Greensboro, NC.
It was in this role that Liz honed her marketing communication skills. A woman whose attention deficit works to her advantage, Liz's multi-faceted background as a designer, art director, production manager, typesetter, account executive, and VP has been important to her success as an agency owner and has helped prepare her for her role overseeing all phases of strategic development, creative development, and production.
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