CATALYST, INC.
THERE'S A NEW B2B REALITY.
Change is now the only constant. And brands are increasingly the only real and enduring source of competitive advantage - especially in a networked world where technology has shifted the balance of power to the buyer. Today's communications channels enable prospects to have complete control over how and when they want to receive marketing messages, and how they buy products and services.
Without a focus on the brand at every touch point, it's too easy for campaigns to become "random acts of marketing." B2B marketers need a guide to help them navigate this new reality. They need someone to provide the creative spark that can make things happen. They need a brand "catalyst." That's us.
We believe that optimizing client brands and their communications is today's imperative. We consult with mid-market, global B2B clients at times of growth and/or transition to help create connections and accelerate marketing performance. And because we're Catalysts, we work quickly and generate rapid results.
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