CRT Flooring Concepts
Family owned CRT Flooring Concepts strives to be your premier flooring center.
Although it was actually incorporated in 1988, CRT Flooring Concepts has more than 60 years of experience in the floor covering industry. That's because this family owned company is currently managed by two generations of the Barton family, including Jay Barton, the company's founder, as well as his wife Patty and his son Jim.
CRT's philosophy (in the company's own words) is simple: "We strive to be your premier flooring center." Whether serving the needs of customer homebuilders, commercial contractors, or the individual do-it-yourselfer, the company aims to please. Barton feels that much of CRT's success is directly attributable to its expert associates how are trained to provide personalized service and, at the same time, offer competitive prices with the latest styles and fashions.
"Our goal is to provide unmatched customer service at an affordable price. We strive to fulfill the customers' every expectation," Barton says. "We offer cash-and-carry materials, or we can provide full turnkey installation."
CRT's varied customer base means its service runs the gamut from supplying production builders to installing custom floor coverings for luxury multi-million-dollar homes. "The same basic principle applies to both, whether it's a $100 sale or a $100,000 sale," adds Barton. "Our service is what we have stood on for years."
Barton points to CRT's size as another advantage. As the largest floor covering company in its market, CRT is able to leverage the advantages of increased buying power to provide a price advantage to customers.
"Our size allows us the benefit of not being associated with national buying groups," he explains. "When you are part of a buying group your costs are higher and you are more regimented in terms of what the group wants you to do. Our buying power is strong enough so that we are able to negotiate prices more aggressively. We can supply our customers the same products that are offered from national buying groups at a more affordable price."
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