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Behind every successful website there is a well-defined and optimized content. As per B2B marketing strategist, author, international speaker and CEO of TopRank Marketing Lee Odden "Content isn't King, it's the Kingdom."

Whenever you click on a website it is initially the design that captures your attention. You move on to read what is there in this beautifully designed website. If the content is all gibberish, hard to read words and sentence structuring that looks more like a jigsaw puzzle, you would waste no time in pressing the back or close button.

Such is the impact of poorly written content on an otherwise beautifully designed website. It can ruin your whole effort in matter of seconds, and can bring your sites bounce rate near to making a century.

This is the reason experts like Lee Odden say content is everything. No amount of exponential designing or SEO can save a website that has inferior quality content. Quality, explanatory, well researched and well-structured content is always Google's search engines favorite muse.

A good content can even save you from a poorly designed website or an online marketing campaign, the same cannot be said in vice versa. Great content compels the reader to take action and act in favor of your site or campaign. It has the power to build trust and increase creditability in the reader.

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