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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (

Marketing or marketing ( English : marketing ) is a social and managerial activity of meeting the needs and wants of an individual or group in exchange for goods or value . [1] According to Converse, "marketing is about creating temporal, spatial and relational utility". According to the definition given by the American Marketing Association:

"Marketing is the set of organizational activities and processes carried out for the benefit of organizations and stakeholders, customer relationship management and customer creation, communication and delivery. [2] [3]"

Basic Concepts of Marketing

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