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River Run Custom Rods

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River Run Custom Rods is owned and operated by rod builder Matthew Nelson. My business goal is to build high performance, heirloom quality, handcrafted, fishing rods at a reasonable comparable price. I have fished the Pacific Northwest rivers, streams, ocean, and lakes since 1988. I grew up fishing the back country of the Sierra Nevada mountain range. Over the many years of fishing I have become dissatisfied with manufactured fishing rods and the choices that rod makers provide. Fact is that manufacturing companies need to make a product that will sell at a certain sustained rate to make money. They must also find ways to increase production speed and cut manufacturing costs. This means the consumer will have to settle for a product that is not completely what they want or may lack quality. This has driven my passion for excellence into rod building and design.

Every rod I build is carefully thought out and assembled with the attention to detail I would expect for myself. I also perform repairs and rebuilds for customers who have a particular rod they cherish or has sentimental value. I hope to provide you with a fishing tool that will exceed your expectations and that you will be proud to own and display. When placing an order I consult with you to determine the exact product and features you need. I provide a price quote and collect a deposit of 60%. This allows me to order the specific parts for your rod and build it for you. Once completed I contact you for final payment and shipping instructions.

  • Trout, Bass, Steelhead, Salmon, Downrigger, Halibut, Offshore, Inshore, Fly, Surf or any other specialty rod built to your specifications.
  • Every fishing rod designed and handcrafted one at at time to exacting standards onsite in our shop.

What we build into every rod:

  • Quality and Performance
  • A rod built specifically for you and your style of fishing
  • A rod that is perfectly and properly assembled
  • A rod that features a striking attractive appearance in your choice of colors.

If you are shopping for a new fishing rod call or email us for a free consultation and price quote. We also build rods specifically designed for women, children, and the physicaly handicapped.



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Details and Specs

Hours of Operation: Not Listed
Business Size: 11-50
Notes: None Listed
Hours:Monday - Friday 9:00AM to 7:00PM Sunday 9:00AM to 5:00PM Pacific Time

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