Spa Advisors Inc, Spa Consultants

Retail Boutiques

The role of retail boutiques in salons, spas and medical spas

Retail boutiques are a key element to the success of any day spa or salon. Presentation, assortment and client education all play key roles in a salon or spa's profitability. Too much stock adversely affects cash flow while assortments that are not well presented can send the wrong message to the customer. Developing the right mix, educating your staff and your clients and continually evaluating performance are all keys to your success. Let us work with you on this key classification. Integrating the selling of product into every aspect of your spa is where we surpass competitors. Tried and true techniques allow your staff to "recommend" with confidence and "close the sale" much of the time.

Retail product training

Retail Product Performance Analysis

Visual display and product merchandising

Skincare and body care product recommendations

Retail Assortment Evaluation, Stock Control, and Product Turn Analysis

Introduction to a huge array of unique retail product vendors, geared to improve retail sell-through.

Vendor Negotiations and Analysis

Knowing that retail should represent about ten percent of total sales on the low side - and may represent as much as fifty percent on the high side - it is important to place ample focus on this category. Thoughtful planning, ongoing staff education, current trends, and enticing visual merchandising are just a few components that will play a role in your retail boutique's success. Do you ask the right questions before you add a new line? Do you think about how it will fit in with your current assortment? What line may it cannibalize and how much in incremental sales and gross margins will it represent?

Retail Boutiques Design and Space Planning

Make sure your retail presentation makes an impact on your customer. Is your environment comfortable and enticing for your customers? Is it convenient and well-planned or does it appear as an unimportant afterthought? Give this classification the space and the attention it deserves. The products sold in this mecca of profit should be visible throughout the spa in locker rooms and in treatment rooms. When we work on your project, you can assure this classification will not be neglected. Contact us for more information about these specialty services.

Facility Design

Assisting architectural and design teams with regard to boutique layout, fixture selection, lighting, and other space requirements.

Designing your retail space(s) is an integral part of your facility design. Whether you are contemplating a complete renovation of your facility or developing a new facility from scratch, we work with your architectural and design teams to create amazing boutiques and retail stores. This assures a cohesive finished product with seamless integration into your spa, medical spa, hair salon, nail salon or resort. Your boutique is likely the first and last part of the facility your guest will visit. Make sure it has a positive impact, makes guests feel welcome and entices them to purchase.

Our thoughtful design process includes:

Space planning, design and layout, functionality of the space

Increasing retail visibility throughout the facility

Retail space allocation

Fixture placement and schematics

Development of focal walls and eye-catching design within the space

Signing, identifiers, light boxes

Assistance with lighting selection

Point-of-sale identification, cash wrap and storage design

Fixture recommendations and selection

Visual display and décor, selection of props

The development of secondary retail outlets within larger facilities

Visual merchandising

Merchandise Planning, Procurement and Assessment Tools

Selecting your retail assortment is as important as menu development. Will the products sell? How do they relate to the services offered within the facility? Will my clients be interested in the products we carry? Those are just a few of the questions you will likely ask before purchasing products for your retail assortment. Let us help you. Whether you have just a question or two or, you need help for start to finish, we are ready to assist!

Product Selection

Assortment Planning

Identifying key items to avoid cost out-of-stock situations

Development of private label programs

Open-To-Buy development and evaluation

Pricing strategies

Vendor negotiations

Stock turn, gross margin expectations, retail sales projections

Technician retail goal setting and education

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