Travelfaire of Dunwoody

Finding a niche can help a business break through the clutter of industry choices. In a business that relies on customers' disposable income, that's especially true with so many people among the unemployed ranks.

Celia Gardner, owner and president of Travelfaire of Dunwoody, has found her travel industry specialty and it's helped her agency stay afloat during the last few economically down years.

"We've held on very well," said Gardner, who credits her staying power to the types of travel arrangements in which she specializes. "Honeymoons, groups and meetings never stopped," she said.

Gardner also has a roster of loyal individual clients who have stayed the course with her, too, booking cruises, tours and other travel.

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