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1. Material of good quality
In some places, you must have read that the content is king. And it's certainly the king in the case of Google rating variables. Google would rate it higher on its search engine results page if you can generate content that is new, fresh, and helpful for users (SERPs). Google pays particular attention to the quality of your posts. If your content is not important, no matter how optimized your website is, then you can't expect higher rankings.
Google gives importance to material that's fresh and unique. You'd like to build posts that address your reader's questions, add value, and are original.
If your content is duplicate or similar to other web pages, your SEO could be adversely affected. Google might not index and rate your page to begin with. And Google will slow down your website's crawling rate if you frequently publish duplicate content. If you cover subjects that include news or trends, material freshness plays a major role. Google prefers pages which provide the latest data for such topics.
For example, if you're writing about the global health crisis, you'd like to include recent news and analysis in your content. And using Google Trends is an easy way of discovering the latest details to keep your content fresh.
Content-Length is important as well. According to numerous reports, the length of content has an impact on where the search results are classified. On average, posts rank on the first page with 1,890 words. There is no tough and easy rule where, when writing, you can adhere to a word cap.
Structure and organization of content is critical too Your blog posts should be well organised and planned when it comes to the quality of content. This makes it easy for your guests to read your posts and find answers to their issues quickly. It is useful to organize content as Google picks up these lists and displays them as featured snippets for various keywords.
What are backlinks? How to build them?
2. Backlinks
The second most significant Google ranking element is backlinks, after content. They are an important part of the Google ranking algorithm and how the website is indexed by Google crawler. Content and backlinks go hand in hand, as web pages hardly get any organic traffic without any backlinks. For your website, backlinks or inbound links are like a vote of trust. All those votes are added together by Google and check if your website deserves to place in the top 10 results.
You will improve the odds of higher rankings if you can get backlinks from high-authority websites. That's because you send a signal to Google that your content is trustworthy by obtaining these links, since various websites will vouch for it.
3. Search Intent
Matching the search purpose of your content is another significant ranking factor for Google. Basically, search purpose is what a user is searching for. On Google, each keyword is different and you need to understand the purpose behind the search query. For instance, if anyone searches for the best WordPress themes, you'll find that lists are included in the top 10 results. So, if you were to create content on one of the subjects, matching the search intent and creating the correct content form is essential. Now, depending on content format and style, search intent may vary. For example, Google will show only videos and infographics in the top results in certain instances. This means that, if you want to rank for certain keywords, you can create a video or an infographic. In addition, search purpose also reveals where in the purchaser journey the visitors are.
4. Website Loading Speed
Out of 200 different Google ranking variables, the page speeds are another aspect you can concentrate on. That's because Google will make website loading speed a part of its Core Web Vitals from May 2021.
These are a group of factors that Google believes are important to your website's user experience. It will look at the speed, reactivity, and how quickly various elements such as fonts and images are loaded. Now, with milliseconds of load time, the aim here is not to beat your competitors. But for your users, you should pay attention to how quickly a page loads. Google wants your website to load quickly and to provide your audience with a great user experience. You can use the MonsterInsights Site Speed report to verify your website's loading speed. It will evaluate your website, show a mobile and desktop ranking, demonstrate significant metrics about the load times of your page, and highlight recommendations to make your website even faster. For example, one way to increase the loading speed of your WordPress website is by using a CDN (content delivery network). For your users around the world, it means that your webpages load without any delay. Besides that, you can also take a look at these easy tips to speed up the efficiency of your WordPress blog.
5. Mobile Conviviality
Another thing to look at, along with pace, is whether or not your site is mobile-friendly. Since Google first went mobile in 2019, it's crucial that your website is sensitive to mobile devices. Mobile-first means that for indexing and ranking, Google can now use the mobile edition of your website. Google will use your machine as the primary edition for indexing beforehand. But with the world's 3.7 billion mobile internet users, it's no wonder Google has made this move. So, now is the perfect time to make your website mobile-friendly if you want to improve your rankings. You can begin by selecting a mobile-responsive WordPress theme.
6. Domain Authority
Authority of Domain
The next Google ranking aspect you need to focus on is the domain authority of your website (DA). It is a ranking metric that indicates the awareness of your site about a specific subject and its potential to rank on search engines.
The domain authority is generated by Moz and a score between 1 and 100 is given. The higher your domain authority, the greater your Google ranking odds. There are now various ways you can raise the authority of your web. By obtaining high-quality backlinks, you can start. But having a lot of backlinks at times doesn't guarantee higher rankings. This is where you need to generate outstanding content that focuses on your business.
You can use MonsterInsights, the best Google Analytics WordPress plugin, to get an idea of which topics your visitors want, and discover the most popular pages on your website. To increase your topical authority, then create high-quality content around these topics. As a result, Google will begin to recognize your website as an expert on the subject, raise your domain authority, and start ranking your search results pages in the top 10.
HOW TO CHOOSE SEO KEYWORDS?
7. Optimization Keyword
One of the most obvious ranking considerations, besides creating content and having backlinks, is the use of keywords on your website.
The search terms people use to look up stuff on Google are keywords. So, it's critical that the keywords your audience is looking for are on your website. That way, in its search results, Google will pull up your page. To make sure your website is optimized for keywords, here are a few tips
Title Tags-Include your goal keyword at the start of SEO title tags for your entries.
Meta Description-Write irresistible meta descriptions and add the keyword to your emphasis so that users know and click on your article.
Image Alt Text-Because Google does not read pictures, in the image alt text section, you can add your keywords to tell you what the visual is about.
Anchor Text- Google uses anchor text to figure out what the page is about, so when connecting your links, you can use your anchor text keywords.
There are other similar phrases that people look for in addition to the primary keyword, and these are called LSI (latent semantic indexing) keywords. You're helping Google find out what the content is about by adding those on your list.
Avoid keyword stuffing-Keyword optimization does not only mean repeatedly adding the primary search phrase. That's called stuffing of keywords and it's not a good practice of SEO. Try a few times to use the head search word and then mix it with various variations.
Include H2 and H3 Keywords- By using keyword variations or LSI keywords in the H2 or H3 of your post, you can further enhance the SEO organization of your content.
Add Keyword to URL-Another practice of keyword optimization is to include the keyword in your post URL.
Not only does studying keywords for your content help to improve your piece's structure, it also allows you to consider what your audience needs to learn. You can help develop a marketing strategy to improve SEO by knowing what keywords are best for your target audience and content form. Google-friendly writing relies on a balance between keywords and common language being illustrated. This implies that it should be written in such a way that the material flows naturally. In your content, keywords should automatically show up so that you don't have to stuff your content at the last minute. Identifying semantically relevant keywords to your primary keyword goal is one way to do this.
There is a choice for our Keyword Magic Tool where you can look up similar keywords for your primary keyword. To help you identify if it is something you may like to add to your content, you will see how closely linked a keyword is and its search volume.
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