X Factor Advertising (XFA)

X FACTOR ADVERTISING (XFA) is an industry leader in patient recruitment services. As a full-service agency we specialize in the development and implementation of creative, media and tracking strategies to assist in the recruitment and retention of patients for clinical trials.

Research

Our process begins with research. Before any creative messaging or media strategy is recommended, our team examines the supplied materials (study protocol, site list, etc.) to determine the trials target demographic. Then we conduct market research, including interviews with clinical researchers and focus groups with potential patients, to learn as much as we can about the demographics' concerns, habits and lifestyles.

Strategy

Our project team then combines the market research with past study metrics to develop a psychographic profile of the demographic, identifying the most effective media outlets that will reach them. Using this profile XFA develops an all-inclusive recruitment, tracking and retention strategy design to efficiently target our demographic.

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